Training Artificial Intelligence (AI) for fashion and apparel - Communication-marketing, sales and customer experience

Ethics, impacts and uses

Are you a marketing, sales or customer experience manager at a fashion company in Quebec?

Are you in charge of developing communication-marketing campaigns, e-commerce or customer relations, and would like to better understand how AI can be used in your operations?

Would you like to find out more about the opportunities and challenges raised by this ever-growing field?

In a context of democratization and multiplication of AI solutions for fashion, would you like to know their advantages and limitations and explore them under the guidance of industry specialists?

Vestechpro, Centre de recherche et d'innovation en habillement, has teamed up with CIMMI, Centre en imagerie numérique et médias interactifs, to offer the very first specialized training in artificial intelligence for fashion and apparel in Quebec!

Take part in this not-to-be-missed training on a subject that's more relevant than ever!

Why?

• Understand the fundamental principles of AI and the issues it raises,
• Learn about the opportunities offered by AI for fashion and apparel.
• Understand how to use AI tools for marketing, sales or customer experience with a critical eye.

What topics will be covered and how?

• History and fundamentals of AI
• AI ethics
• Impacts and challenges (including legal issues with concrete examples) of AI

• AI opportunities and limits for the fashion-clothing value chain

  Generative AI Practical workshops (software):
   

  • Create an AI assistant and put it to work in your marketing operations (customer relations, advertising campaigns, etc.).
  • Experimenting with fashion-specific generative AI tools to create advertising visuals

Speakers

The course will be led by several experts from Vestechpro, CIMMI and a lawyer specializing in fashion law.

Number of participants

15 maximum.

Admission criteria

Be a fashion industry professional involved in communications-marketing, sales and customer experience.

Maximum of five (5) participants from the same company.

Certificate

A 14-hour Vestechpro training certificate will be issued to participants who complete the course.

*This training is not credited.

Where, when and how much? 

• Dates: New dates! September 4 and 11, 2025
• Times: 9 a.m. to 12 p.m. and 1 p.m. to 5 p.m.
• Location: Near Jean-Talon metro station - Pavillon Bélanger - Cégep Marie-Victorin (767 Rue Bélanger, Montréal, QC H2S 1G7)
• Price: $250 per person (plus taxes)

Information and registration
For information on universal accessibility, please contact Stéphanie Lenne (stephanie.lenne@vestechpro.com).

Click here to access the registration form.
T. 514 328-3813 - contact@vestechpro.com

This activity is offered by Vestechpro and CIMMI with financial support from the Ministère de l'Économie, de l'Innovation et de l'Énergie - NovaScience Program.